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Taizhou ASSP Machinery Co., Ltd.
ASSP ASSP
ASSP
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ASSP
ASSP is a premium international auto parts brand under Taizhou ASSP Machinery, established in 2006. It specializes in OE fitment and overseas aftermarket supply for global automotive steering and suspension chassis components. Backed by over 30 years of precision manufacturing expertise, lightweight R&D capabilities, and a digitalized intelligent production system, ASSP products are exported to major regions worldwide, with independent patents and industry-leading manufacturing standards. In 2025, the Thailand production base officially commenced operations, forming a synergistic dual-base layout both at home and abroad, and is committed to becoming a world-class product and service provider in the global automotive chassis components sector.
Development History
2006
ASSP officially established the ASSP brand, leveraging the company's years of auto parts manufacturing experience to focus on overseas markets, laying the core foundation for subsequent global supply and brand internationalization. By this time, the company had completed its initial overseas market layout, with products covering multiple countries and regions across Asia, the Middle East, Latin America, the European Union, and North America.
2009-2014
The company relocated to the standardized industrial zone in Xuanjiang, Lupu, with significant investment in plant expansion and upgrading of the core control arm production lines. Continuous multi-million-yuan investments were made to iterate automated production equipment and establish a standardized manufacturing system. At the same time, the company established a brand operation center in Shanghai, initiated patent technology applications, and comprehensively enhanced the technical barriers and product stability of the ASSP brand, supporting large‑scale expansion in overseas markets.
2015-2016
The ASSP brand officially entered the OEM original equipment market, with product quality gaining recognition from global automakers, and the company's output value exceeded RMB 210 million. In the same year, the brand was awarded the title of "Taizhou Brand Name Product," and the ASSP graphic and word trademarks were rated as "Taizhou Famous Trademarks." Brand awareness and credibility were comprehensively enhanced, establishing ASSP as a benchmark brand for high-quality chassis components in overseas markets.
2017-2019
ASSP focuses on the high-end overseas OE and aftermarket segments, operating with a clear differentiation strategy from the domestic aftermarket brand VIK. The company continues to deepen its technological R&D efforts, collaborating with Zhejiang University of Technology to develop proprietary automated production equipment. Leveraging its status as a High-Tech Enterprise, ASSP persistently optimizes product processes, delivering high-durability and high-precision quality that solidifies its cooperative relationships with overseas customers. The company has been repeatedly recognized as a Local Industrial Star Enterprise and an Advanced Enterprise in Technological Innovation.
2020-2023
The ASSP brand won the Best Quality Award from ADVANCE in the United States, receiving authoritative recognition in the international market. In collaboration with China Automotive Engineering Research Institute (CAERI), the company optimized product structures and enhanced fatigue durability performance. Meanwhile, ASSP secured invention patents and took the lead in formulating the "Zhejiang Made" standard for MacPherson suspension aluminum control arm assemblies for passenger vehicles. Deeply engaged in the automotive lightweighting sector, ASSP's aluminum chassis components have become a core competitive product in overseas markets. Leveraging its ERP system and lean production model, the company has achieved standardized, high-quality, and low-cost mass production, meeting the supply standards of global automakers.
2024-2025
The company initiated its strategic layout by establishing a manufacturing base in Thailand, marking the beginning of overseas localized production. In 2025, a full suite of digital intelligent systems including PLM, MES, and WMS was fully implemented, building a digital factory framework. ASSP has now formed a dual-base model combining "domestic R&D and smart manufacturing" with "overseas localized production," enabling it to fully undertake global OEM fitment and high-end overseas aftermarket orders, significantly boosting the brand's global competitiveness.

2006

2009-2014

2015-2016

2017-2019

2020-2023

2024-2025

Product introduction
Production site and quality assurance